You hired us for a list.
You are still the one doing
everything after the list.
Most people who come to Revenue Alchemy for a lead list are not short on leads. They are short on everything that happens next. Four minutes will tell you which part is actually costing you.
Find out which one you areFive questions. No call required.
We can usually guess what happened right before someone reaches out
Somebody left.
Or somebody was brought in to fix it, eight months went by, and it did not get fixed.
Or the business got quiet enough that it landed on you, because you were the one still standing there.
Or you finally said out loud that you cannot be six specialists at once.
We hear one of those four in almost every first conversation. The pattern is not a coincidence. Lead generation almost never becomes urgent because of a number. It becomes urgent because of a person.
The work did not leave when they did. That is why you are reading this.
You already own more data than you can work
There is a list somewhere. Maybe 3,000 names. Maybe 30,000. Scraped, exported, bought, inherited, some of it from us.
Some of it is missing emails. Some of it is two years old and half those people have moved.
There are tools running too. An outreach platform somebody set up. A CRM nobody has touched since the migration. A sequence that is technically live.
None of it is wrong exactly. It is just nobody's job.
So it sits. And every month it sits, you keep paying for data and software that produce nothing, while the contacts quietly go stale.
That is not a lead problem. Nobody has ever solved that by buying another list.
The list was never supposed to be the finish line
The useful part of a list is what happens after it exists. The data has to be cleaned, enriched, segmented, loaded into the right system, connected to a campaign, followed up, and reviewed by someone who knows what the numbers mean.
The same is true of customer research. Interviews only become valuable when the language turns into messaging, sales assets, outbound campaigns, proof, and decisions.
Revenue Alchemy can manage that work from the plan through delivery.
Most of our retainer clients since 2022 arrived asking for a lead list
They were not wrong to ask. A list is a reasonable thing to want, and it is usually the only part of the problem that has an obvious price tag.
After a few hundred of those projects, the same four situations kept showing up underneath the request. Different industries, different revenue, same four.
We named them, because it is easier to fix something once it has a name.
You are genuinely good at the work. The market cannot tell, because nothing you publish says so clearly enough to repeat. This one is brand messaging and visibility.
Read more on this ›You get attention. It does not convert consistently, because what you are selling and what they are ready to buy are not lined up. This one is offer alignment.
Read more on this ›Activity is high. Conversion is not. Leads arrive and then quietly fall through the gaps between steps nobody owns. This one is conversion.
Read more on this ›The front end works. The business cannot absorb it, because nothing behind the lead is systematized or accountable. This one is systems and accountability.
Read more on this ›One of those is costing you more than the other three combined. Fixing the wrong one first is the most expensive mistake in this whole category.
The execution record is public
Plus
That is the part you can verify without talking to us. Go look.
The part that does not show up in a star rating
Ratings measure whether the work arrived correct and on time. They do not measure whether anyone was thinking.
This is the closest a client has come to putting that part in writing.
"Kathryn has been a great partner on our research work, and we brought her back on because of the strong results she delivered previously. From the start, she was reliable, organized, and easy to collaborate with, which made the entire project run smoothly. She consistently produced high-quality data that was both accurate and well-structured, giving us information we could confidently use. The volume and quality of her work saved us a significant amount of time and helped move the project forward efficiently. She also showed strong judgment and initiative, making sure the final output met our expectations without needing constant direction. Her communication was clear and consistent throughout, and she was quick to respond to feedback and make adjustments when needed. It's clear she takes her work seriously and is committed to delivering strong outcomes. Overall, she proved once again why she was worth rehiring. She's dependable, detail-oriented, and produces results we can trust. I would absolutely work with her again and recommend her to anyone looking for high-quality research support."
Repeat research client, two consecutive engagements"I like the way you're thinking about this. That's definitely what we're looking for is a strategic, experienced person."
"If you didn't even know our business and you nailed it, and so that's why."
Behind that is 37 years of commercial pattern recognition. Which is a long way of saying she has watched the same four problems show up in enough different businesses to know which one she is looking at.
Two contracts, not one
A client described it this way before we ever proposed it, and he was right, so we use his version.
Mode oneThe strategy contract
Somebody has to decide what gets built and in what order. That is diagnosis, sequence, and scope. It is priced on its own because it is its own work, and because the answer changes what everything else costs.
Work built on Revenue Alchemy strategy is executed by the team under Kathryn's oversight.
Mode twoThe execution contract
The day to day. Campaigns run, lists built and enriched, CRM configured, sequences managed, assets produced.
If you already know what you want built, this can run on its own. You provide the plan, our project manager owns delivery and reports back, and you are not managing the work or the people doing it.
That may include customer interviews, lead-list building and enrichment, campaign execution, CRM configuration, sequence management, messaging assets, sales materials, testimonial content, or the coordination required to get the work completed.
The work is scoped around the result and the delivery model, not sold as a pile of disconnected tasks.
One decides what to do. The other does it. Most people need both. Some people only need the second one, and that is a real answer, not a downgrade.
How implementation is scoped
Implementation support is scoped based on the work required, the level of project management involved, and whether the engagement follows Revenue Alchemy strategy or a client-provided plan.
Pricing is discussed after the scope and delivery model are confirmed.
Every scope names the deliverable, the definition of done, the owner, the timing, and the payment schedule before work begins. You know what is included, what is not, and who is responsible for moving it forward.
Why it works this way
Two engagements that look identical on paper rarely cost the same. A build that runs on a plan you already own needs coordination. A build that starts from a diagnosis needs the diagnosis first, and that changes the sequence, the hours, and the order things get done in.
Quoting before either of those is settled is how people end up paying for the wrong work in the wrong order.
Strategy, consulting, and scope development are separate from implementation and priced separately. If you want the problem diagnosed and the sequence written, say so on the diagnostic and we will scope that on its own.
Ongoing, or a single project
Most implementation runs as an ongoing monthly engagement, because most of this work is not finished once. Lists go stale, campaigns need tending, the system needs somebody minding it.
Some of it is genuinely a project. One build, one deliverable, done.
Both are real. Which one you need depends on what the diagnostic turns up.
Already know it is a one-time project? Book a call and we will scope it ›
What you are actually buying, and where it ends
Two things go wrong in this category, and both of them are worth naming before you spend anything.
The half-finished handoff
A client once put it perfectly. He said he could see he was being taken from point A to somewhere in the middle of the alphabet, and then he would be on his own for the rest.
He was not complaining. He was asking to be told where the line was.
So we tell you. Every scope names the deliverable, the definition of done, and the date, in writing, before work starts. If something falls outside it, you hear that before it becomes a surprise, not after.
Research is handled the same way. We do not stop at transcripts or a folder of findings unless that is the agreed deliverable. When the scope includes implementation, the findings are translated into the assets, campaigns, systems, or next actions named in the agreement.
The babysitting cost
The second question people ask is whether the thing will need constant minding once it exists.
You get one point of contact. Our project manager coordinates delivery and reports progress. You are not managing a queue of people, and you are not chasing status.
If a scope shifts, we re-quote it. We do not absorb it quietly and then miss the date.
Find out which of the four is yours
Five questions. It takes about four minutes. At the end you get the bucket you are in, where the gap is showing up and the first thing to fix.
No call required to get the result.
Tell us how the list worked, what you tried, what worked, what did not. That conversation is genuinely useful to us, and we will tell you what we see.
The reason people come back
Almost nobody wants a new vendor. They want to stop explaining their business from scratch every time something needs doing.
That is the actual reason clients rehire us, and they say so in writing. We learn the business once. Then it stays learned.
You already know what our work looks like. This time you get to point us at the part that is actually broken.
Find out which one you are